Grace Crawford – Class of 2016

What is your job title and what are your job duties?
I work at a small production company as a Digital Marketing Strategist. I develop, market, and manage all of the social media accounts for our clients. I currently have 7 clients, including a law firm, creamery, coffee shop, local grocery store and more. Most of my clients are pretty laid back and give me a lot of creative freedom. It’s a lot of learning the targeted audience for the company and then making the content that will best relate to them.

What are some of the things you like best about this job?
I love this job because I get to be super creative and use photography. I do product/food shoots weekly and get to design fun graphics daily. I find it really fun to always keep up with the latest trends. I’ve been really into cinemagraphs, stop motion, and making GIFS recently! When I was at AMP, I hated doing product photography, but now it’s my favorite part of my job.

How do you see yourself using your photography skills in the future?
I’ll always be doing photography, no matter what job I have in life. I hope to someday be able to have a studio and be a full time freelance photographer. I’ll always be a portrait photographer at heart. But until then, I love running social media accounts!

How did your education at AMP prepare you for this job?
AMP was the best decision that I made post high school. It trained me in everything I needed to know and nothing less. It taught me for the real working world and I fall back on what I learned there daily. Instead of going to college for 4 years and paying a ton of money, I learned the essentials and was able to begin my career at 18.

What is your fondest memory of AMP?
My favorite day at AMP was the day my classmates and I got to work at Gettysburg National Military Park where we filmed Jim “PeeWee” Martin, the last surviving man in his regiment to parachute into France the night before D-Day and fight in the Normandy Campaign. While filming that day, I had the opportunity to work alongside Jason, who ran all of the digital marketing for the park. That day led to a year long internship with the National Park Service, which was one of the coolest and most rewarding experiences I’ve ever had. I got to help run all of the social media and produce tons of creative photography/videography projects.

What advice would you give to a student who is considering pursuing the photography field?
Do it. Don’t let people who work 9-5’s talk you out of it. It is a real career and it’s just as needed in society as people who are bankers, nurses, and truck drivers. I would highly recommend anyone who wants to do it to take the leap, work hard, and kill it. It’s such a rewarding job and it has so many different avenues you can venture down.

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